Using Behavioral Economics to Reduce the Value-Action Gap

  • Erich Renz
  • Kim Leonardo Böhm

Abstract

Research and practice have long been concerned with the questions of how to reduce climate-damaging emissions and promote sustainable behavior. Although many people have good intentions to reduce their carbon footprint, this rarely affects their actual behavior. By combining findings from value-action-gap research and approaches from behavioral economics, we show how new instruments can foster sustainable actions.
Veröffentlicht
2020-11-30
Zitationsvorschlag
Renz, E., & Böhm, K. L. (2020). Using Behavioral Economics to Reduce the Value-Action Gap. Ökologisches Wirtschaften - Fachzeitschrift, 33(4), 45–50. https://doi.org/10.14512/OEW350445